You're Getting Leads.
But Are You Getting Customers?
Google and Meta show conversions, forms are being filled out, and the phone's ringing.
But which of those leads actually became paying customers?
If you don't know, you're not optimising… you're gambling.
TrackLeads connects the dots from click to customer, showing exactly which ads drive real revenue… and which are just wasting your budget.
Why Your Lead Data Is Lying and What It's Costing You
Your reports say "50 leads" last week.
But how many bought?
If you're like most advertisers, you have no idea.
And neither does Google, so Smart Bidding keeps optimising for form fills that go nowhere.
The Hidden Cost of Bad Data:
Wasted ad spend on low-quality leads
Sales team loses trust in marketing
Smart Bidding optimises for the wrong goals
Decision-makers question marketing ROI
That's how budgets get burned, sales teams stop trusting marketing, and decision-makers start questioning everything.
You Can't Optimise What You Can't Trace
Most tracking ends at the form fill. It doesn't tell you who showed up, who ghosted, or who paid.
TrackLeads closes that loop.
What channel brought the lead
Track every touchpoint from first click to final conversion
Whether they were qualified
Real-time lead scoring filters out tyre-kickers automatically
If they turned into revenue
Connect leads to actual sales and revenue data
Then we sync that back to Google and Meta Platforms automatically, so the algorithms learn what actually works.
Why TrackLeads Is Different
Other tools give you dashboards. We give you answers.
TrackLeads plugs into your CRM, ad platforms, call forms, and chats.
It scores every lead in real time, filters out the junk, and tells you which campaigns are printing money.
Attribution from ad → keyword → lead → customer
Real-time lead scoring
Multi-channel integration
CRM + ad sync
Smart Bidding feedback loop
📊
Complete Attribution Chain
Ad Click → Google or Meta Ads Campaign
Lead Form → Contact Information
Qualification → Lead Score
Conversion → Revenue Generated
Who's It For?
📈
Lead Gen Businesses
See which ads drive qualified leads that convert, not just form fills.
🎯
Agencies
Prove ROI to clients without drowning in data.
💼
B2B & SaaS Teams
Filter out low-intent MQLs and focus on deals that close.
If you've ever asked,
"Which of these leads became a customer?"
this is for you.
FAQs
We already use CallRail/HubSpot. Isn't that enough?
HubSpot & CallRail are excellent for internal reporting and lead management, but here's the problem: that data stays locked inside HubSpot.
Your ad platforms - Google Ads, Meta, Microsoft Ads - have no idea which clicks turned into actual revenue. They're still optimising based on leads, form fills, or phone calls, not closed deals. That means their algorithms are guessing in the dark.
TrackLeads solves this by feeding closed sale data back to the ad platforms:
Google Ads learns which clicks generated £15K clients vs. $0 tire-kickers
Meta's algorithm stops optimising for cheap leads and starts optimising for revenue
Your automated bidding strategies work with actual conversion data, not proxies
You unlock offline conversion tracking and enhanced conversions without technical headaches
The result? Ad platforms become increasingly sophisticated in targeting their audience. You stop wasting budget on channels that generate leads that never close. Your CPA drops because the algorithms finally understand what "success" actually means.
In short: HubSpot tells you where revenue came from. TrackLeads tells Google and Meta where revenue came from - so they can find you more of it.
Will this break our setup?
Not at all. TrackLeads is designed to layer on top of your existing infrastructure - no rip-and-replace required.
Here's how it works:
Integrates with what you already use: Works seamlessly alongside CallRail, HubSpot, Salesforce, and other CRMs/lead tracking tools
Non-invasive setup: We connect via APIs and tracking pixels - your current workflows, forms, and phone systems stay exactly as they are
No website rebuild: Simple script installation (like adding Google Analytics) - no changes to your site architecture
Preserves your data: Your existing tracking continues to work. We're adding a layer, not replacing one
Typical setup takes 1-2 hours, not weeks. We handle the heavy lifting:
Connect your CRM (read-only access to pull conversion data)
Link your ad platforms (Google, Meta, etc.)
Install the tracking script on your website
Map your conversion events
Then it runs in the background automatically - feeding conversion data to your ad platforms while your team works as usual.
Think of it like adding a security camera to your house. You're not renovating - you're simply gaining visibility you couldn't see before.
Does it work with offline conversions?
Absolutely - and this is where TrackLeads really shines. Most businesses don't close deals through a "Buy Now" button. Real revenue happens over phone calls, consultations, in-person meetings, and multi-touch sales processes. We track all of it. Here's what we capture:
📞 Phone Call Conversions
Inbound calls from campaigns (via CallRail, call tracking integrations)
Track which calls became booked appointments, qualified leads, or closed sales
Attribute revenue back to the specific ad, keyword, or campaign that triggered the call
🗓️ Consultation & Appointment Conversions
Scheduled demos, discovery calls, and in-person visits
Pulls data from your CRM or scheduling software (Calendly, Acuity, etc.)
Connects the consultation back to the original marketing touchpoint
💼 Multi-Touch Sales Journeys
Follow-up meetings, proposals sent, contracts signed
Tracks the entire sales cycle—not just the first interaction
Shows you which channels start relationships vs. which close them
Once we know which marketing source led to a closed deal, we send that conversion data back to Google Ads, Meta, and other platforms as offline conversion events. Their algorithms learn that "Call from Google Ad → Consultation → £10k Sale" is the pattern to replicate.
If your business involves phones, appointments, or human sales conversations, offline conversion tracking isn't optional - it's essential. And we make it automatic.
Is it easy to set up?
Ridiculously easy - because you won't be doing it alone. We personally onboard every client with white-glove setup.
What Users Say
This platform has completely transformed how we manage our marketing campaigns. The ease of use and powerful features have made a significant impact on our ROI.
The automation capabilities are incredible. We've saved countless hours and improved our customer engagement significantly.
The analytics and reporting features give us insights we never had before. Our conversion rates have improved by 40%.
As a small business owner, I was skeptical about investing in marketing tools. This platform has proven to be worth every penny.
The customer support team is absolutely amazing! They helped me set up my first funnel in just a few hours. My business has grown 300% since implementing this platform.
I love how everything is integrated in one place. From email marketing to appointment booking, this platform has streamlined my entire business operations.
